A Farewell
Dear fabulously fabulous waxMAMAS,
It is with great sadness that I write to you today. After sixteen months at the helm, and with a very heavy heart, I must sadly tell you that today is waxMAMA’s last day.
When I dreamed up the idea for wM in February 2009, I was so excited that all of my fingers and toes tingled and my eyes literally sparkled. The idea, to me, was like a dream come true. It was my dream to be your eyes and ears so that you could carry on with your day, but all the while be totally in the know. I wanted to bring to the light all of the amazingly fabulous, talented and beautifully eclectic people, places and things in this wonderful city of ours. DANG, this town is great. It is so AWESOME. Just look around you. Everywhere you go, there are gorgeous people doing gorgeous things that make our lives better. And, I wanted you to know about them.
I also had this idea that if I were really me, that if I wrote like I talk, and that if I did my best to not sugar coat (as us ladies often do), that it would help bring us southern sisters out of our shells. I had this dream that if I could get girls to read wM everyday, then they would see that it’s fun to go against the grain, to be an individual, to go for your dreams and dang it, to laugh out loud at penis molds. I had this dream that if you read wM, that you’d somehow be able to just relax and enjoy.
So, after sixteen months, I have no idea if I’ve accomplished any of these things. I really have no idea at all. But even so, I do know that I have had one HELL of a time. I have met the most amazing people, seen the most incredible things and learned more about this city that I ever thought I could. And, you know what? The more I learned, the more I loved it because WE are who make this city… and WE rock.
When I picked up my keyboard and started typing last May, my hope was that wM would shoot to the moon; that it would grow so quickly that advertisers would be lined up and that I’d have editions in every southern city. It was a huge goal and a huge dream, but I was going for it. I’ve honestly never been so certain in my life that this was the right direction for me. I’ve never been so excited. I hadn’t ever written one stitch before that day but, damn it, I was going to figure it out. I taught myself how to write (and am still learning), taught myself Photoshop, designed my own logo, taught myself html and words like “SEO,” taught myself how to write a press release and make a media kit, learned how to talk at super speed when on TV and most of all, taught myself how to go for a goal that carried no teachers or mentors along its way. It would be my goal and my path, but I was on my way.
Today, on this September 17, 2010, 485 days, 330 posts and countless hours of wonderful time later, I will be laying it to rest…. at least for now. In all honesty, I have realized that my dream is not going in quite the direction that I had intended and I must realize that, at the end of the day, my bills must be paid. And unfortunately, I have not been able to generate enough income from wM to keep her, and me, running. As I’m sure you all know, not many companies are placing their focus on advertising these days and since advertising is wM’s funding source, it’s just not happening quite how I had hoped. So, after several months of sleepless nights, I have made the very difficult choice to lay my baby to rest and to instead focus my time on the next phase of my life… the job hunt. If things go my way, however, I will find a job that will allow me to pick wM back up, on more of a hobby basis, and keep on plugging. Until then, however, I simply must lay her aside.
I want you girls (and boys) to know that from the very deepest and bottom most part of my heart, I love you and I thank you. I thank you for everything you have done to help me and to enrich my life. I thank you for reading my stories everyday and for lending me your ideas. And I thank you for coming along with me for one incredible ride. I view every single one of you as a dear friend and hope that you will continue to email me, call me, come say hello to me, and be my friend the way I will be yours. You are waxMAMAS and you are wonderful.
With all my heart,
Brooke














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